DENIM MADE FOR LIFE

Sustainability

Great jeans should be guilt free.

At DML we're focused on the future of denim. When we set out on this project seven years ago, we aimed to create a fashion-forward, youthful product line without ethical compromise. In that time, we've managed to establish ourselves as pioneers of sustainable denim technologies. Owning our factories puts us in a unique position, allowing total transparency in the production process. It also allows us to invest both time and resources into creating a greener future for fashion. From the picking of the seeds to the sewing of the seams, we're proud to craft denim on our own terms. Read a more in-depth overview of our sustainability initiatives here.

From the picking of the seeds to the sewing of the seams, we're proud to craft denim on our own terms.

DML combine a sustainable construction process with contemporary styling. Our jeans are designed with the man of today in mind & are manufactured conscientiously, ensuring the world of tomorrow does not pay the price. We believe great jeans should be guilt-free.

Our jeans are designed with the man of today in mind & are manufactured conscientiously, ensuring the world of tomorrow does not pay the price. We believe great jeans should be guilt-free.

Our sustainability initiative does not start & end with developing environmentally friendly production processes. Our key design principle is to develop jeans with a timeless feel so that you will be still be wearing them for many years to come. Simply put, fast fashion is not sustainable. The first step in creating a greener future for fashion begins with thoughtful design. It is our responsibility to only manufacture denim that you will cherish for many years to come.