At DML we're focused on the future of denim. When we set out on this project seven years ago, we aimed to create a fashion-forward, youthful product line without ethical compromise. In that time, we've managed to establish ourselves as pioneers of sustainable denim technologies. Owning our factories puts us in a unique position, allowing total transparency in the production process. It also allows us to invest both time and resources into creating a greener future for fashion. From the picking of the seeds to the sewing of the seams, we're proud to craft denim on our terms. Read more about our sustainability initiatives below or Click here for a more in-depth presentation on our factories compliancy & sustainability certifications:
SERIOUS ABOUT SUSTAINABILITY:
WHAT MAKES OUR DENIM DIFFERENT?
ZDHC: Zero discharge of hazardous waste chemicals.
Why it's important: An estimated 20% of global water pollution comes from textile dyeing and treatment. The total socio-environmental impact of chemical waste in the fashion industry is massive. Put plainly it is one of the industry’s most environmentally damaging by-products.
We’re part of a global initiative of retailers and manufactures committed to driving industry-wide change in the use of chemicals during the production process. Our intention is to remove any hazardous substances from the process (thus creating less harmful waste) creating a more sustainable & less environmentally damaging product.
Why It's important: The fashion industry is a thirsty business. In fact, it's the third largest user of water globally after paper & oil. For reference, it can take up to 200 tons of fresh water per ton of dyed fabric. The effects of the excessive use of water in fashion can be detrimental to the environment.
As a reaction to this, we've invested in cutting edge wastewater recycling technologies that have greatly lowered the volume of water it takes to treat & manufacture our jeans.
Zero liquid discharge for industrial process wastewater.
Our cutting edge ZLD system allows us to remove wastewater from the production process. By removing wastewater the water produced is cleaner & thus more suitable for wastewater recycling.
Similar to the ZDHC system & the wastewater recycling system mentioned above, it means that we're taking care of the environment around us as well as making the jeans much more sustainable to produce.
Paper trims are from FSC approved paper sources.
Using paper from sustainable origins is important for obvious reasons. We ensure that all of our paper trims are from an FSC approved sources guaranteeing the trees that are harvested in paper production are replaced or allowed to regenerate naturally. Find out more about the FSC here.
Our denim is built to last.
A key factor in reducing the environmental impact of consumerism is creating products that last longer. The diminishing lifecycle created by fast fashion is causing massive consumer waste issues. To combat this we have created a product that we are proud to say is built to last.
We don't adhere to the conventions of fast fashion & place more value in being able to create a jean that is wearable all year round.
WHAT WE'RE WORKING TOWARDS:
Although our jeans do a lot for the environment, there is always more that can be done in the fast-moving world of fashion and technology. We're always striving to embrace and develop the latest technologies to keep our ecological footprint to a minimum.
Another of fashions biggest sustainability issues is throwaway culture. Due to the perpetually decreasing life cycle of trend based fashion people are throwing more and more clothing away. This presents a problem, not only for within fashion but for the environment on the whole.
To combat this we're developing technologies that will recycle goods disposed of by consumers. We aim to introduce consumer waste recycling to our products by 2020.
The development of recycled metal wear trims:
We're also developing the use of recycled metals for our metal wear trims. This means that in the future our trims will be made from recycled metal. We aim to have 100% of our trims made from recycled metal by 2020.