At DML we're focused on the future of denim. When we set out on this project seven years ago, we aimed to create a fashion-forward, youthful product line without ethical compromise. In that time, we've managed to establish ourselves as pioneers of sustainable denim technologies. Owning our factories puts us in a unique position, allowing total transparency in the production process. It also allows us to invest both time and resources into creating a greener future for fashion. From the picking of the seeds to the sewing of the seams, we're proud to craft denim on our terms. Read more about our sustainability initiatives below or Click here for a more in-depth presentation on our factories compliancy & sustainability certifications:
SERIOUS ABOUT SUSTAINABILITY:
WHAT MAKES OUR DENIM DIFFERENT?
WHAT WE'RE WORKING TOWARDS:
Although our jeans do a lot for the environment, there is always more that can be done in the fast-moving world of fashion and technology. We're always striving to embrace and develop the latest technologies to keep our ecological footprint to a minimum.
Another of fashions biggest sustainability issues is throwaway culture. Due to the perpetually decreasing life cycle of trend based fashion people are throwing more and more clothing away. This presents a problem, not only for within fashion but for the environment on the whole.
To combat this we're developing technologies that will recycle goods disposed of by consumers. We aim to introduce consumer waste recycling to our products by 2020.
The development of recycled metal wear trims:
We're also developing the use of recycled metals for our metal wear trims. This means that in the future our trims will be made from recycled metal. We aim to have 100% of our trims made from recycled metal by 2020.