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Our Vision

Drawing on inspiration from our northern roots, we take an innovative view on establishes staples, adding our own fusion of ideas. Creating contemporary mens denim which is never superficial but carefully considered. 

Our History

Established over 20 years ago, we now have over 200 UK stores that stock our brand and with new partnerships with retailers across Europe & America helping us to establish ourselves as a global denim brand

Our Future

Our investment into new eco technologies at our laundries allows us to expand our vision on innovative washing techniques, whilst focusing on reducing significantly our human and environmental impact incurred from current production practices. With this in mind we have created "Hydroless" for SS17 our new eco denim collection which uses the latest dual resonator lasers, Nano bubble & Ozone washing technologies.

Our Hydroless collection will be available from Spring Summer 2017.